“We are driven by a relentless pursuit of excellence, grounded in a clear understanding of our limitations. Innovative yet pragmatic, we pledge to deliver superior results for our clients—achieving outcomes that are not only more efficient but also more cost-effective than they could achieve on their own.”
Mark Banfield
Mark Banfield – Professional Profile
With over 40 years of diverse industry experience, Mark Banfield has established himself as a leader in the healthcare sector. Trained as a Professional Nurse, Mark transitioned early in his career to the supply side of healthcare, where he has made significant contributions across various organizational roles and sectors. He holds a Master of Business Administration, with a dissertation focusing on the economics of medical device regulation in South Africa.
Mark’s professional journey began as a sales representative and progressed through roles in sales management, product management, and marketing. Along the way, he developed expertise in compliance and quality assurance, operations, IT, finance, and general management. This extensive experience has provided Mark with a comprehensive understanding of the healthcare ecosystem.
In 2003, Mark ventured into independent consulting, establishing a practice that was innovative for its time. Although this led him back to corporate roles temporarily, by 2013, Mark had emerged as a leading thought leader and sought-after consultant in the healthcare industry. His areas of specialization include market research, business development, quality assurance, and regulatory compliance.
Mark’s vision and expertise culminated in the establishment of Afrihealth, a natural extension of his consulting work. Afrihealth offers outsourced services to international companies entering the South African healthcare market and provides contract corporate services through a network of top-tier service provider associates. The organization reflects Mark’s dedication to fostering growth and compliance in the healthcare sector, bridging international standards with local market needs.
Belinda Banfield – Professional Profile
Belinda Banfield began her career in the banking industry, playing a pivotal role in the rollout of the first online banking services. This groundbreaking experience provided her with a strong foundation in business-to-business service delivery, which she later brought to the healthcare sector. Starting as a customer service agent, Belinda quickly advanced to the role of National Customer Services Manager, showcasing her leadership and dedication.
After a brief sabbatical, Belinda returned to the same company as a sales representative. Her exceptional performance led to her promotion to National Sales and Marketing Manager, where she drove significant growth and transformation within the division over several years.
Since transitioning from corporate roles, Belinda has focused on consulting for medical device companies, offering expertise in interim management. Her specialization includes customer service optimization, procurement strategies, sales force effectiveness, and market access planning. Her strategic approach and industry knowledge have made her a valued partner in advancing healthcare solutions.
Team and Development Initiatives
Mark and Belinda Banfield are supported by a skilled administrative team and a network of trusted service providers, ensuring seamless client support. In addition, they are actively recruiting and training junior consultants across various specialty areas, fostering the next generation of talent and expertise in the healthcare industry.